Resume: Naomi S. Norelli

Communications I Content I Digital I Marketing Strategy Leader

nsnorelli@icloud.com

Skills Summary

Leadership Excellence: Experienced in recruiting, mentoring, and developing top- tier talent, creating high-performance cultures, and ensuring leadership succession.
Strategic Editorial Management: Skilled in crafting and executing editorial strategies that drive engagement and support overarching business goals across multiple channels.
Relationship Building: Expert at building collaborative relationships with a wide range of stakeholders, quickly understanding organizational priorities and visions.
Content Mastery: Extensive background in managing content across various platforms, including intranet, apps, email, social media, websites, and digital signage.
Project Management: Adept at managing multiple projects with precision and urgency, ensuring timely and high-quality deliverables.

Experience

Director M&R Digital: Site, Content and Tool Strategies

United Healthcare July 2022-Current Remote

Led enterprise (M&R Digital) editorial strategy across internal and external communications, ensuring alignment with UnitedHealthcare objectives across the digital product tool channels.
Owns Landing Page Management and Content Strategy within the digital product space (GPD).
Developed and managed an editorial calendar to support Annual Enrollment, Special Election Periods, and other overarching business and communication goals, optimizing content across digital channels in partnership with marketing.

Ensured editorial consistency and strategic alignment across all digital platforms, including web,web- app, mobile app, and aligned to marketing and digital engagement strategies.
Created dynamic content strategies, including monthly newsletters, engagement reviews, and leader emails, to engage and inform key audiences.
Partnered with the marketing team & content teams to ensure accurate, timely, and high- quality content publishing.
Assessed performance data to drive continuous digital and communications improvements and innovations in communication and digital engagement practices based on industry best practices, consumer insights and team thought leadership.
Unified the team with a clear vision, enhancing effectiveness through data-driven insights, process improvements, and consistently surpassing SLAs.
Fostered strong relationships and collaboration with vendors, aligning strategies to grow the brand and enhance marketing efforts.
Mentored and motivated the cdigital team, fostering a high-performance culture, recruiting top talent, and developing future leaders.
Leveraged comprehensive market understanding to proactively address digital, consumer and communication challenges and manage opportunities, driving maximum engagement and impact

Sr. Manager Enterprise Product Management

Insight Global (Nike Contract) March 2022-July 2022 Remote

Led editorial and content management for Nike By You Order Management Solutions, driving digital sales and enhancing customer engagement.
Quickly established subject matter expertise, improving monthly business reviews and strategic planning processes.
Managed the launch of the Greater China Market App and Data Migration, ensuring compliance and effective order management.
Developed and executed content strategies to support business goals, aligning with brand vision and enhancing communication effectiveness.

Manager Product Management Sales & Marketing: CRM Sales Solution

Bangor Savings Bank March 2021-March 2022 Bangor, ME

Led the development and successful launch of a custom CRM application for sales and marketing, including both desktop and mobile platforms.
Created comprehensive digital training materials and managed the branding strategy for the CRM solution, ensuring alignment with business objectives.

Sr. Manager Product Management Ecommerce and Subscription Services

Bodybuilding.com March 2020-October 2020

Boise, ID (Remote)

Oversaw content management solutions, content strategy, and brand marketing for subscription services and e-commerce, focusing on SEO and top-of-funnel activities.
Stepped into Director-level responsibilities, leading the product management team during a period of significant organizational change due to a VC acquisition.

Director of Product Channels, Sales, Communications and Go to go- to-market strategies

Surreal Art Technical Designs

March 2012- March 2020 Remote

• Independent consultant at clients including HealthGrades, Xcel Energy, Charter Communications (Spectrum), First Data Corporation, Amazon, T-Mobile and others focused on Digital, E-commerce, SEO, Marketing, and AI/ML.

Manager EMR Implementation

Applied Psychology Associates June 2009-2012

Atlanta, GA

Sales & Marketing Portfolio Manager

Sunrise Resorts of Arizona June 2004-2009

Mesa, AZ

Education

B.S Neuroscience Minor Business Communications

Georgia State University 2015

B.S Information Technology Data & Analytics

Southern New Hampshire University 2020

A.A Holistic Healthcare

Southwest Institute of Healing Arts 2005

Volunteer & Causes

National Parks Conservation Association: Sponsor Jun 2024

Georgia State University

Jun 2012-2016

Virology Lab & Sustainability Research Assistant 2012-2013+ Neuroscience TBI Cognitive Behavioral Research Lab Assistant 2014- 2016; Science & Biology Club President 2012-2014

Wildlife at Heart; Bird Rescue

Jun 2003-2007-VOLUNTEER